MMT 1123 - Marketing Management

Career and Technical Education

Class Hours: 3 hours lecture.
Semester Credit Hours: 3

A continuation of the study of marketing functions and practices. The issues that confront marketers in the economic environment will be explored. Students must be able to identify and analyze the steps in a typical marketing research project. In addition, the students may be asked to complete a comprehensive marketing plan.

Prerequisite(s): MMT 1113.