EPT 1123 - Entrepreneurial Marketing

Career and Technical Education

Class Hours: 3 hours lecture
Semester Credit Hours: 3

This course introduces the Entrepreneurship and the importance role of marketing strategies in creating and organizing a new business, as well as in existing small businesses. The major emphasis will be on ways to analyze and define the target market, evaluating competition, environmental trends, determining customer preference and developing a marketing strategy for the start-up or existing business.